Studies show that people are more attracted to those who look like them. According to various psychological studies, some of those factors include playing hard to get, owning a dog, and even caring about the environment. Visit Business Insider's homepage for more stories. Love is perennially elusive — but not impossible to find. Certain factors make it more likely that someone will be smitten with you: if your personality is similar to theirs, if you share the same worldview, or even if you do something as simple as gesture a lot, for example.