The Female Economy

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Postmedia may earn an affiliate commission as of purchases made through links on this page. Our goal is to action the needle on Canadian prosperity as a result of focusing on a small number of high potential young entrepreneurs. This reinforces why The Next 36 and its focus on young innovators is accordingly important. This is no coincidence. Internationally dominant companies are often created all the rage the midst of a disruptive affair.

All the rage aggregate, women represent a growth advertise bigger than China and India combined—more than twice as big, in actuality. Given those numbers, it would be foolish to ignore or underestimate the female consumer. And yet many companies do just that, even ones so as to are confident they have a appealing strategy when it comes to women. Nine out of ten Victorian-age doctors agree. Most companies have much en route for learn about selling to women. All the rage the Boston Consulting Group fielded a comprehensive study of how women felt about their work and their lives, and how they were being served by businesses. It turned out around was lots of room for advance. More than 12, women, from add than 40 geographies and a array of income levels and walks of life, responded to our survey.

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